Individual Pure Barre franchises hold their own identity based on location and population. Using their surroundings, I like to integrate the community’s likes and needs into design aesthetics for different campaigns to keep things fresh and energetic. Some Campaigns are for media outlets, and others are internal such as member challenges to boost participation or fun merchandise (stickers, water bottles, tshirts, etc) for the boutique.
Pure Barre Coeur d’Alene (CDA) is centered in the playground of the Pacific Northwest because of it’s beautiful lakes, rivers, mountains, sun and snow. The lake being a massive part of the local identity, her silhouette has become a mascot for many, including this localized branch.
